These trends have changed eCommerce business in 2017. Let us look at the trends that defined eCommerce business this year.
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Personalization and eCommerce eBooks
Personalization, AI and big data are usually handled in the context of enterprise-level online retailers. Big budgets, huge R&D teams, months long integration projects, sky-rocketing vendor fees are seen as the must-haves. An AI powered SaaS personalization engine that can work on Shopify, OpenCart, PrestaShop, WooCommerce may be the hero that the SMB eCommerce is waiting for.
If you already have a blog hosted on WordPress and would like to start an eCommerce business, the most logical route is to install the WooCommerce extension to add eCommerce website functionality on top of your blog. Find out in this eBook how a WordPress blogger can benefit from WooCommerce extension.
Personalization is creating experiences on web sites or through interactive media that are unique to individuals or segments of consumers. The job of personalization systems is to predict what the visitor is looking for on that page and then choose the most relevant content for her. In this eBook, you’re going to discover different types of personalization and how eCommerce websites use this tool.
If you’re just building your eCommerce business, it may be hard to decide on an eCommerce platform. In this free eBook, find out about different aspects of the famous eCommerce platforms WooCommerce and Shopify. Learn about their capabilities on customer support, design, hosting. Don’t make your decision before checking this guide!
Each and everyone of your customers is different with different needs, different demographics and different backgrounds. If you try to treat all your shoppers as if they’re the same, you’ll eventually lose that customer. In this eBook, find out how marketing segmentation can help an eCommerce business.