11 Oct 2017

Conversion Rate Optimization Tips for the Busy Marketers

Once your eCommerce website starts attracting regular visitors, the next thing you should be focusing on is conversion rate optimization or CRO. Some of the ways in which you could ensure CRO are – Personalized Advertising Email Marketing Campaigns A/B …

4 Oct 2017

How To Use Marketing Automation To Stand Out In The World Of eCommerce

What Is Marketing Automation? Marketing automation acts as an aid for marketers who aim to streamline their lead generation, segmentation, lead fostering, customer lifecycle marketing, cross-selling and up-selling, retaining customers and marketing ROI measurement. Few of these practices can …

28 Sep 2017

5 Facts About Millennials and eCommerce [Infographic]

What is eCommerce for a Millennial? Having been using the Internet since early ages, one typical thing about Millennials is their close ties to online shopping and smart phone usage. So what is eCommerce for millennials? It’s an omni-channel …