There is no dearth of information online, when you want to set up/run an eCommerce business. eCommerce Blogs are storehouses of information – talking about trends, what works and what doesn’t, recent developments and updates about the particular …
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What does shopping cart abandonment mean for eCommerce? Let’s think about an online shopper. She chooses an item and places it in the shopping basket. What would you normally expect at this point? Completion of purchase, right? The …
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What is the definition for “eCommerce Product Recommendations”? eCommerce sites today present millions of product choices to online shoppers. Besides, the customer is bombarded with e-mail newsletters, retargeting ads on social media and banner ads displaying several product …
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A good Shopify homepage design is crucial for the health of your online business as the Shopify frontpage is your website storefront. It is the gateway through which your customers enter your online store, and if you want …
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What Is Marketing Automation? The term marketing automation was first introduced by John D.C. Little in his presentation at the 5th Invitational Choice Symposium UC Berkeley 2001. The term refers to the automated marketing decision support on the …
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Marketing apps are software solutions that are designed to help marketers or other business owners to reach their targets in marketing. In most cases, the target is to attract more visitors to an eCommerce website, reach a bigger audience …
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Latest eCommerce News on AI products in eCommerce As the online shopping market grows, the need for more advanced technologies also increases. AI products in eCommerce serve online retailers in several areas i.e. predicting stock levels, understanding shopper behaviour …
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Customer Micro-segmentation is a foremost form of segmentation that categorizes consumers into specific audience sections to make marketing efforts more relevant and targeted. In other words, in contrary to the traditional Macro-segmentation, where there is hardly room for …
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Contrary to popular belief, almost two thirds of consumers said that they didn’t mind personalized advertising and messages. However, the same report also suggests that approximately one third of the respondents between the ages 18 to 49 said …
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Although social media, paid ads and search engine optimization are all effective ways to get your e-commerce business noticed, email marketing is 40 times more effective -beating all these in terms of engagement and building relationships with customers. …
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