What Is Marketing Automation? The term marketing automation was first introduced by John D.C. Little in his presentation at the 5th Invitational Choice Symposium UC Berkeley 2001. The term refers to the automated marketing decision support on the …
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Marketing apps are software solutions that are designed to help marketers or other business owners to reach their targets in marketing. In most cases, the target is to attract more visitors to an eCommerce website, reach a bigger audience …
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Latest eCommerce News on AI products in eCommerce As the online shopping market grows, the need for more advanced technologies also increases. AI products in eCommerce serve online retailers in several areas i.e. predicting stock levels, understanding shopper behaviour …
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Customer Micro-segmentation is a foremost form of segmentation that categorizes consumers into specific audience sections to make marketing efforts more relevant and targeted. In other words, in contrary to the traditional Macro-segmentation, where there is hardly room for …
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Contrary to popular belief, almost two thirds of consumers said that they didn’t mind personalized advertising and messages. However, the same report also suggests that approximately one third of the respondents between the ages 18 to 49 said …
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Although social media, paid ads and search engine optimization are all effective ways to get your e-commerce business noticed, email marketing is 40 times more effective -beating all these in terms of engagement and building relationships with customers. …
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In my role of constantly improvising the eCommerce business landscape, it becomes imperative to review each and every aspect of online businesses, and dropshipping is no exception. And it wasn’t too long before I realized how many of …
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Shopify Dropshipping Stores: The Introduction Lots of things have been said on the popular eCommerce business model of dropshipping. Some people say that it’s DEAD, the other claim it to be growing. One thing we know for sure …
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When it comes to eCommerce, few platforms are as well-known or well-used as Shopify. This platform is designed for eCommerce and supports businesses from early startups to enterprise level, all through different tiered plans. Shopify vs Shopify Plus …
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Fashion has always been the driving force behind the eCommerce industry. The major players of the industry i.e. Amazon, Flipkart, Alibaba, Snapdeal and eBay have been constantly presenting themselves with more innovative solutions which have shaped up online …
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