11 Mar 2022

10 great things to do with marketing apps

Marketing apps are software solutions that are designed to help marketers or other business owners to reach their targets in marketing. In most cases, the target is to attract more visitors to an eCommerce website, reach a bigger audience …

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7 Mar 2022

AI and Personalization Are Online Retail’s Best Friends

Latest eCommerce News on AI products in eCommerce As the online shopping market grows, the need for more advanced technologies also increases. AI products in eCommerce serve online retailers in several areas i.e. predicting stock levels, understanding shopper behaviour …

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7 Mar 2022

How To Nail Micro-Segmentation For Massive Growth

Customer Micro-segmentation is a foremost form of segmentation that categorizes consumers into specific audience sections to make marketing efforts more relevant and targeted. In other words, in contrary to the traditional Macro-segmentation, where there is hardly room for …

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7 Mar 2022

The Beginner’s Guide to Personalized Advertising

Contrary to popular belief, almost two thirds of consumers said that they didn’t mind personalized advertising and messages. However, the same report also suggests that approximately one third of the respondents between the ages 18 to 49 said …

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7 Mar 2022

Best eCommmerce Email Marketing Examples To Guide You

Although social media, paid ads and search engine optimization are all effective ways to get your e-commerce business noticed, email marketing is 40 times more effective -beating all these in terms of engagement and building relationships with customers. …

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25 Feb 2022

Shopify vs Shopify Plus: Your Ultimate Comparison Guide

When it comes to eCommerce, few platforms are as well-known or well-used as Shopify. This platform is designed for eCommerce and supports businesses from early startups to enterprise level, all through different tiered plans. Shopify vs Shopify Plus …

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