When starting out in the world of eCommerce business in 2020 — especially if you are using a WooCommerce online plugin (WordPress platform) — one of the most essential things you need to do when designing your web …
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An Introduction to WooCommerce’s Plugins If you are reading this post, I am guessing that you are hosting your eCommerce site on WooCommerce thus, already knowledgeable about the various aspects of the platform i.e. the plugins that are developed to …
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Are you falling short of potential leads? Not getting the required web traffic to your online store? Perhaps, it’s about time you switch to a responsive eCommerce platform. Magento is one of the most sought after and popular …
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What Do We Mean When We Say “Rule Based Product Recommendations?” We are all online shoppers, yet we see several product recommendations whenever we visit online shops. I’ll give you a secret here; not all of these recommendations …
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Our definition of online personalization is like this; it defines all the activities involving the analysis and targeting of the individual visitor. These activities may happen on your websites, your e-mails, your mobile app or on your display ads. There is one pre-requisite; state-of-the-art web technologies and algorithms should empower these activities.
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Recent advances in marketing technology has paved the way to more efficient digital marketing. Search engine marketing, retargeting, real-time-bidding and social media advertising have all risen as the ‘shining stars’ of the digital advertising world. Regardless of all these …
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What is the definition for “eCommerce Product Recommendations”? eCommerce sites today present millions of product choices to online shoppers. Besides, the customer is bombarded with e-mail newsletters, retargeting ads on social media and banner ads displaying several product …
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What Is Marketing Automation? The term marketing automation was first introduced by John D.C. Little in his presentation at the 5th Invitational Choice Symposium UC Berkeley 2001. The term refers to the automated marketing decision support on the …
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Over 500,000 merchants use Shopify tools to run their eCommerce businesses. It is needless to say that Shopify indeed makes it pretty simple for eCommerce websites to operate efficiently. Then, whether you want to add product reviews, improve …
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The Shopify eCommerce platform makes launching an online store a piece of cake, with the range of features it offers. And then, there are the best Shopify apps which helps you take it a notch higher in terms …
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