27 Ways Increase Shopify Store Conversion Rate

So, you have successfully overcome all the hurdles of launching your Shopify store, starting from niche research, product research, keyword research, and building a complete website that can accept payments.

And your marketing campaigns are also doing reasonably well. You are getting visitors from your ads and posts. However, despite having a decent number of visitors from your marketing efforts, you still are not getting enough sales.

Just getting people to visit your store isn’t enough. At the end of the day, your Shopify businesses’ success will come down to the number of sales you have.

Therefore, you need to convert your visitors into buying customers. You need to allure your customers to take the purchasing decision once they are on your website.

How? That’s our topic of discussion today.

But before we jump into details, let us inform you about a quick hack on how you can convert your visitors into buyers with little to no effort.

You can simply install the Perzonalizaiton Shopify app and sit back!

Perzonalizaiton is an AI-powered personalization app that packs some mighty powerful features. It recommends products based on your visitor’s behavior in real-time and can boost your Shopify store’s sales by 15% within a very short time.

The app also provides upsell/ cross-sell recommendations using its AI algorithms. In addition to on-page recommendations, this app allows you to automatically send personalized emails and abandoned cart reminder emails as well.

Moreover, you can try out this app for 14 days for free.

What Is A Conversion Rate?

When a visitor makes a purchase from your store, that is called a conversion, and the online store conversion rate is the percentage of website visitors who buy something from your Shopify store.

The strategies you apply to convert your visitors into buying customers is known as conversion rate optimization (CRO).

Shopify conversion rate calculator

The eCommerce conversion rate is mathematically determined by dividing the number of conversions by the total number of visitors. There are numerous metrics, such as traffic sources, new visitors and return visitor categories, value per visit, etc., that can be used to determine the exact conversion rate.

The formula:

Conversion rate = (conversions / total visitors) x 100

What Is A Shopify Good Conversion Rate?

There is no one right answer to this question. It varies from industry to industry, and it also depends on how things are perceived.

To put it another way, if there is room for advancement in terms of increasing revenue, then there is always a ‘higher’ limit to what constitutes a good eCommerce conversion rate (in comparison to the rate(s) that have been achieved in the past).

The data shows that Shopify average conversion rate is 1.6% globally. In other words, for every 100 people who visit a Shopify store, only 1-2 will make a purchase.

The top 20% of Shopify stores have a conversion rate of at least 3.1%. That means that the best Shopify stores have at least 3 sales for every 100 visitors.

How To Increase Shopify Store Conversion Rate?

Now we will provide a comprehensive list of eCommerce conversion strategies, which will ensure that your eCommerce conversion optimization results in the highest possible revenue and return.

Let’s dive in.

Website Optimization

You need to start your conversion rate optimization where your customers land – your website.

1.    Aesthetic Design & Simple Layout

Having a functional and attractive website design is crucial.

A visitor decides whether to stay or leave within a second. A simple yet eye-pleasing website design can go far in building customer and brand loyalty and is often considered an eCommerce conversion optimization strategy.

2.    Dedicated Landing Pages

A dedicated landing page is a must for paid online advertising campaigns. Just imagine clicking on a Google ad and being taken to a page where your customer’s desired product appears among a long list of other products; chances are your customers wouldn’t bother looking any further.

3.    Leverage Personalization

Adding personalization is essential for boosting sales funnel conversions. An overwhelming majority of shoppers (51%) now anticipate that Shopify sites will provide useful recommendations based on their past purchases and browsing history.

When businesses provide customers with tailored experiences, they typically see a 20% uptick in revenue. One of the best ways to leverage personalization is by installing the Perzonalizaiton Shopify app we discussed earlier.

4.    Upsell And Cross-Sell

When done correctly, upselling and cross-selling can significantly boost an order’s average value. However, you should try to restrict the number of options available.

The best option for you is to use the Perzonalization app. It reads your customer’s behavior and also uses an AI algorithm to predict what might interest them and recommends products accordingly.

5.    A/B Testing

Splitting your incoming traffic in two (or more) versions of a page is what A/B testing is all about. This will keep your targeted landing pages from going inactive and losing traffic.

6.    Homepage Optimization

The Shopify homepage is the first impression customers get of your business, so it’s essential to make a good one if you want them to stick around and browse.

Check out these homepage design hacks to increase conversion rate.

7.    Product Page Optimization

Make sure you have properly designed product pages with keyword-implemented helpful content and high-quality images.

Find out how to design your Shopify product details page here.

Website speed and performance optimization

8.    Website Speed

70% of customers say page load time influences their buying decision from an online store. They will leave right away if your website is slow.

Therefore, optimize your Shopify website speed to improve the conversion rate.

9.    Optimize For Mobile

Mobile devices now account for over 54% of all web traffic, per Statista. Those who access your site from their mobile devices should have a satisfying experience.

Therefore, your Shopify store must be mobile responsive.

10.    Website Security

You must have an SSL certificate on your site to let visitors know it’s safe to share personal information. A padlock appears in the address bar when your site has SSL, signaling safe shopping.

Build Trust

11.    Highlight Product Benefits Clearly

People buy things that help them eliminate problems or make their lives easier. Therefore, it is absolutely necessary to emphasize the benefits of the product in a clear and concise manner.

12.    Testimonial And Customer Reviews

Customer reviews show that you are a legitimate business and that your products are worth buying. Highlight customer reviews to grow trust and increase conversions.

13.    Use Trust Badges

Every online store needs to make sure they have trust badges. Customers won’t buy from you unless they feel comfortable giving you their credit card details.

14.    Use Social Proof

Customers who are on the fence about making a purchase can be won over with the help of social proof that demonstrates the value of your products.

Checkout Experience

15.    Simplify The Checkout Process

21% of potential buyers may abandon your store if the checkout process is complicated or too long.

16.    Allow Guest Checkout

34% of customers abandon carts when asked to register an account to complete the purchase. Therefore, allow guest checkouts to make their experience straightforward.

17.    Offer Multiple Payment Options

It’s a good idea to accept a variety of payment methods besides just the big three credit cards (Visa, MasterCard, and American Express).

18.    Prevent Cart Abandonment

Email marketing, pop-up campaigns, and other website enhancements can help lower cart abandonment rates.

19.    Leverage Email Marketing

Remarketing via email is a powerful tool for bringing back browsers who left without buying. In fact, effective abandoned cart emails account for 28.3% of all online store revenue.

20.    Optimize Your Thank You/Order Confirmation Emails

Recommend products or offer special discounts in your order confirmation emails to earn trust and increase sales.

Shipping and returns

21.    Offer Free Or Low-Cost Shipping

You can increase conversions by 25% to 40% by providing free shipping options.

22.    Have A Clear Refund Policy

Fears and last-minute hesitations can be alleviated with a solid return/refund policy. In addition, it nudges your customers toward making a purchase.

23.    Have A Prompt Customer Service

You can expect more repeat business and a higher conversion rate if you make yourself available to your customers whenever they have questions or concerns about your products or their orders.

On-Site Promotions

24.    Coupons, Sales, And Special Deals

92% of online shoppers look for promotional codes or coupons before making a purchase, and 90% of shoppers use them. Coupons, sales, and special deals can allure your customers to make the purchase decision.

25.    Add Call-To-Action

The calls-to-action (CTA) you create should be direct and succinct.

In addition, you must check the clickable links to ensure they go to the intended locations. Pop-up windows, product pages, and landing pages can all benefit from CTA.

26.    Create A Sense Of Urgency With Limited Time Offers

Another great strategy for increasing Shopify conversion rate is to offer limited-time discounts. It plays on shoppers’ FOMO (fear of missing out) and prompts them to make an immediate purchase.

27.    Include Popups

Popups are one of the best ways to increase conversion rates.

You can offer coupon codes, discounts, giveaways, or collect submission forms, build an email list, promote your products, and more with conversion-driven popups.

Increasing the conversion rate on your Shopify store is not as challenging as it may appear. Implementing the preceding 27 strategies will help you convert more visitors into buying customers.

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İlke Karaboğalı

Co-founder @perzonalization, SaaS marketing enthusiast, ex fmcg marketer, ex Nokian