Ecommerce buyers leave the highest revenue in the first year of their sign-up. Top buyers leave 18X higher revenue than the others.
It’s important to be able to read the signals visitors share in real time and serve them in the best way as possible; here technology comes into place. The fancy algorithms we apply, the sophisticated databases we use, the seamless experience we provide omni-channel; they all end up triggering a yes/no decision on a visitor’s mind.
Our definition of online personalization is like this; it defines all the activities involving the analysis and targeting of the individual visitor. These activities may happen on your websites, your e-mails, your mobile app or on your display ads. There is one pre-requisite; state-of-the-art web technologies and algorithms should empower these activities.