26 Dec 2017

Predictive Autoresponders 101

What Is An Autoresponder? An autoresponder is a computer program that automatically answers e-mail sent to it. Autoresponders are often used as e-mail marketing tools to immediately provide information to their prospective customers and then follow-up with them at …

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11 Jul 2018

A Close Look at Product Recommendations

The Past | The Present | The Future Product recommendations is a widely used personalization technique in today’s online shopping environment. As eCommerce websites began to develop, a pressing need emerged for providing product recommendations derived from filtering …

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16 Jul 2018

What is E-Commerce ?

What is E-Commerce? Tips and Tricks for the NewComers The textbook definition of E-Commerce is “the commercial transactions conducted electronically on the Internet”. According to a widely held brief, the E-Commerce term was first coined by IBM and has been …

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26 Jul 2017

WebSummit 2016 Lisbon

Memoires of a Newbie My story with WebSummit began somewhere in 2015. I heard that there is a ‘Beta’ programme for the start-ups which includes a physical booth in WebSummit arena and “2 for 1” tickets for the start-up founders. …

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26 Dec 2017

The Art and Science of Cross Selling

Cross Selling : A Guide for eCommerce Imagine yourself in a candy store; shelves full of colourful candies, all inviting you to take a bite. Whether you are a kid or an adult, the candy store shopping experience is …

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13 Jan 2017

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28 Dec 2018

Why Do You Need a Shopify Personalization App?

Online shopping is preferred for its convenience ie. chance to reach millions of products with a few clicks, several payment options and fast delivery. What is lacking in eCommerce is the ‘human touch’. In brick and mortar stores, …

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26 Dec 2017

Perzonalization introduces personalization free ebook

2015 was called the year of personalization, now personalization is listed among the biggest marketing trends of 2016. So what’s all the fuzz about? If you’re wondering why so many digital marketers are talking about personalization, we’ve got …

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