27 Jun 2019

A close look at predictive analytics from an eCommerce angle

What is predictive analytics Predictive analytics analyzes current and historical data via statistical techniques and machine learning to define the patterns to predict the likelihood of a possible action. In the context of eCommerce, this action is usually defined as a …

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27 Jun 2019

What is an eCommerce app?

An eCommerce app is a tool that is developed for the purpose of serving online stores’ various needs. If you are an online merchant, it’s likely that you’ll need help with marketing, logistics, accounting etc. An eCommerce app …

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27 Jun 2019

Predictive marketing for SMB eCommerce

The demand for predictive marketing has been growing ever since the early adopters saw great returns. The first companies that discovered the benefits of predictive marketing are Amazon and Netflix. With their highly equipped internal data science teams and …

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27 Jun 2019

Dynamic Segmentation for E-commerce

As online merchants, you may be hearing the term “dynamic segmentation” quite a lot, recently. Before diving into the details, let us first look at the mechanics of online purchasing behavior. As we all may guess, online shopping is quite dynamic …

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