3 Aug 2017

Why don’t we calculate CLV?

While 75% of senior executives say customer lifetime value (CLV) is an important indicator for success, 42% admit to not regularly calculating CLV.

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26 Dec 2017

What is Personalization?

Personalization is presenting information to a consumer that acknowledges whom he is and what his intentions are to make his interaction meaningful.

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26 Dec 2017

Analyzing the clickstream data on e-commerce; what is your visitor’s inte...

It’s important to be able to read the signals visitors share in real time and serve them in the best way as possible; here technology comes into place. The fancy algorithms we apply, the sophisticated databases we use, the seamless experience we provide omni-channel; they all end up triggering a yes/no decision on a visitor’s mind.

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3 Aug 2017

To bootstrap or not?

Outside funding is a great opportunity for co-founders given the fact that financing a new business is quite costly. However there are pros and cons of getting angel or VC money. The cons sometimes lead the co-founders to finance their own business or in other words ‘bootstrap’.

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