27 Jun 2019

Conversion Rate Optimization Tips for the Busy Marketers

Once your eCommerce website starts attracting regular visitors, the next thing you should be focusing on is conversion rate optimization or CRO. Some of the ways in which you could ensure CRO are – Personalized Advertising Email Marketing Campaigns A/B …

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27 Jun 2019

How To Excel In Audience Targeting That Drives Sales?

When you talk about advertising your business, it’s very important that you are aware of your “target audience”, and how to reach out to them. It’s essential to reach as many people as possible, and it usually works …

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27 Jun 2019

5 Facts About Millennials and eCommerce [Infographic]

What is eCommerce for a Millennial? Having been using the Internet since early ages, one typical thing about Millennials is their close ties to online shopping and smart phone usage. So what is eCommerce for millennials? It’s an omni-channel …

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14 Nov 2019

The Beginner’s Guide to Personalized Advertising

Contrary to popular belief, almost two thirds of consumers said that they didn’t mind personalized advertising and messages. However, the same report also suggests that approximately one third of the respondents between the ages 18 to 49 said …

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17 Apr 2020

Best eCommmerce Email Marketing Examples To Guide You

Although social media, paid ads and search engine optimization are all effective ways to get your e-commerce business noticed, email marketing is 40 times more effective -beating all these in terms of engagement and building relationships with customers. …

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17 Apr 2020

Email Marketing : The Queen Bee of Customer Retention

Why Should a Good eCommerce Exec Look after Customer Retention Although, at first it might seem that acquiring more customers, getting more website traffic and striving for a higher conversion rate is what you need for your new business, it …

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