What Are SEO Keywords: An Introduction to SEO and Keywords SEO and keywords are two terms that are used in the same context. And there is a good reason behind it! eCommerce SEO is all about keyword marketing …
READ MOREYou have invested your time, effort and money to set up your eCommerce store. You know that If you want to sell to a wider audience in the most cost-effective way, then an online business is your best …
READ MORECustomers these days are difficult to engage – and that is the reason eCommerce owners are struggling to address issues like cart abandonment, which is currently at 69.2% globally. And on top of it, if it is a …
READ MOREMany merchants understand the need for a consistent client experience across multiple selling channels, where they put their products up for offer. Notwithstanding, many concede that they as of now are not able to do it well. They …
READ MOREThe term personalization is treated as the ‘buzzword of 2015’. As the team at Perzonalization, we decided to gather some of the learnings we had in the last 2 years and share them via this small presentation.
READ MOREIf you are hosting your online store on Shopify, you may have noticed that Shopify is a great hosted eCommerce solution in terms of the ease of use, pricing and availability of compatible apps in the app store. Especially …
READ MOREWhen you talk about advertising your business, it’s very important that you are aware of your “target audience”, and how to reach out to them. It’s essential to reach as many people as possible, and it usually works …
READ MOREWhat Do We Mean by Customer Engagement Personalization? Personalization no longer means including the customer’s name in an email communication. With the change in the technological landscape, it has gone several steps further to mean involving and ‘engaging’ the customer …
READ MOREWhat are the differences between a Shopify related products feature and a Shopify personalization app? Shopify has a ‘related products’ solution which helps you show your visitor similar products to the one the visitor is already viewing. As …
READ MOREWhat is Marketing Segmentation? We do not deny the fact that Wikipedia has a huge impact in our lives when we are stuck with concepts that we are not familiar of. So, I cannot help myself not to …
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