What Do We Mean When We Say “Rule Based Product Recommendations?” We are all online shoppers, yet we see several product recommendations whenever we visit online shops. I’ll give you a secret here; not all of these recommendations …
READ MOREThe demand for predictive marketing has been growing ever since the early adopters saw great returns. The first companies that discovered the benefits of predictive marketing are Amazon and Netflix. With their highly equipped internal data science teams and …
READ MOREWhat Do We Mean By Big Data In Ecommerce? Big data has been a buzzword in today’s business world for the last couple of years and especially in the context of e-commerce. The textbook definition of big data is …
READ MORECross Selling : A Guide for eCommerce Imagine yourself in a candy store; shelves full of colourful candies, all inviting you to take a bite. Whether you are a kid or an adult, the candy store shopping experience is …
READ MOREIntroduction to Magento Magento today is the most used and well-known eCommerce platform among small and medium online retailers. With a faster performance and sharp focus on user experience, the eCommerce platform could be your crucial ingredient for a …
READ MORE“Which one shall I choose: Magento 2 Community Edition vs Enterprise Edition?” “How do I tell Community Edition from Magento Enterprise Edition in Magento”? “What am I really paying for with Magento 2 Enterprise?” These are the questions …
READ MOREOnline retail is by far the most popular online activity today, and although this usage varies from country to country, revenues from e-retail are estimated to grow to 4.48 trillion US dollars by 2021 as per authentic eCommerce …
READ MOREMagento is a popular e-commerce platform with constantly growing applications for online stores and e-commerce sites. It provides many features to enable smooth online transactions for both buyers and sellers. There are several great extensions for Magento that can be …
READ MOREThe eCommerce space is an extremely fast-growing phenomenon on its own, and marketplaces and various B2C portals are more active now, than they have ever been. If you have ever shopped on Amazon or eBay, you will have …
READ MOREWhat is Behavioral Segmentation Marketing? In today’s cluttered marketing world, there are many buzzwords that are commonly used by the industry professionals. To ease up the process, we’ll first start with the basics before diving into the context …
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