eCommerce Product Recommendation Algorithms for Better Purchase Decisions A typical online shopper sees thousands of eCommerce product recommendations in a week. Whether it be on an eCommerce website, on e-mails, on advertisements or on social media, a product …
READ MOREThe early texts on artificial intelligence before AI powered personalization for eCommerce comes on stage The literature on AI has long been present before the term AI powered personalization for eCommerce was coined. The early texts on AI dates back …
READ MOREWhen you’re an entrepreneur in Shopify looking to establish yourself as a success in the online retail industry, you don’t want all your free time going towards administrative tasks and other minor things that don’t really warrant that kind of …
READ MOREInstagram influencers marketing has grown large audiences, when shown the relevant product, and the platform has helped some online stores skyrocket their sales – sometimes overnight. There are a host of things you can do with just pictures, …
READ MOREOnce your eCommerce website starts attracting regular visitors, the next thing you should be focusing on is conversion rate optimization or CRO. Some of the ways in which you could ensure CRO are – Personalized Advertising Email Marketing Campaigns A/B …
READ MOREHow To Find The Perfect One Among WooCommerce Electronic Store Themes In this wild chase of the latest iPhones, iPods, tablet computers and other electronic stuff it’s difficult not to get lost in endless choices. One thing we know …
READ MORETikTok is a social media platform which gives its users a medium to showcase and watch personalized short videos. Originated from China, TikTok quickly made it to the top of the “social media charts”. As of July 1, …
READ MOREIn this article we have listed two eCommerce business news about the two biggest players in the online retail world, Amazon and Alibaba. eCommerce business news 1: Innovative steps that has made Amazon an unprecedented eCommerce giant – yet …
READ MOREBig data has been a buzzword in today’s business world for the last couple of years and especially in the context of eCommerce. The textbook definition of big data is ‘data sets that are so large or complex …
READ MOREOur definition of online personalization is like this; it defines all the activities involving the analysis and targeting of the individual visitor. These activities may happen on your websites, your e-mails, your mobile app or on your display ads. There is one pre-requisite; state-of-the-art web technologies and algorithms should empower these activities.
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