Big Data In Ecommerce – A Guide for Small Business Owners

bigdata in ecommerce for small business

Big data has been a buzzword in today’s business world for the last couple of years and especially in the context of eCommerce. The textbook definition of big data is ‘data sets that are so large or complex that traditional data processing applications are inadequate to deal with them’.

When a person reads this definition, he has the right to assume that processing big data requires state-of-the-art computing technologies coupled with best-in-class engineering approaches and that is pretty much true. Today’s banks, large retailers, insurance companies and telecom giants are all searching for new methods and innovative vendors to be able to derive meaningful results from the vast sources of data they have on hand. If we specifically focus on the use of big data in eCommerce, we may comment that big data on the e-commerce websites and of course on social media never sleeps.

In this video, we have tried to share a small guide for small businesses on the various aspects of big data and how they can make the best use of data in e-commerce. Please let us know what you think!


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İlke Karaboğalı

Co-founder @perzonalization, SaaS marketing enthusiast, ex fmcg marketer, ex Nokian