Category: Big Data eCommerce

How To Rock eCommerce With Big Data

Of late, eCommerce has been one of the developing markets globally. As per a survey by Assocham, consumer demand is experiencing a huge market growth, and this exponential growth can largely be attributed to the massive chunks of …

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Why is Ecommerce Data Hard to Analyse?

Ecommerce has a great potential in terms of analysing data and taking action. The secret sauce in ecommerce analytics is not how you collect data but how you analyse and build strategies on that data.

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Analyzing the clickstream data on e-commerce; what is your visitor’s inte...

It’s important to be able to read the signals visitors share in real time and serve them in the best way as possible; here technology comes into place. The fancy algorithms we apply, the sophisticated databases we use, the seamless experience we provide omni-channel; they all end up triggering a yes/no decision on a visitor’s mind.

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