With the enormous growth in the eCommerce industry, brands now have large amounts of products available online. This paradox of choice faced by today’s online shoppers pushes brands to act more than clever. eCommerce brands need to excel in …
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Artificial Intelligence, or AI as we know it by these days, is no longer a figment of imagination of the sci-fi mind. It is now very much a reality – a reality that we experience in our day-to-day …
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According to a recent study by PWC Digital Services Group, 94% of senior marketing executives believe that personalization is critical in order to reach customers. eCommerce businesses are investing a lot of money in decoding customer data and …
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What are the differences between a Shopify related products feature and a Shopify personalization app? Shopify has a ‘related products’ solution which helps you show your visitor similar products to the one the visitor is already viewing. As …
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An eCommerce Personalization Software is a tool that is developed explicitly to personalize e Commerce websites. This kind of a personalization tool can either be developed by the in-house IT teams of an e Commerce website or by …
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Online shopping is preferred for its convenience ie. chance to reach millions of products with a few clicks, several payment options and fast delivery. What is lacking in eCommerce is the ‘human touch’. In brick and mortar stores, …
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