Over 500,000 merchants use Shopify tools to run their eCommerce businesses. It is needless to say that Shopify indeed makes it pretty simple for eCommerce websites to operate efficiently. Then, whether you want to add product reviews, improve your email marketing campaigns, publish your products on social media platforms or are looking for an in-depth analysis, there’s always an Shopify app for it.
However, there are a wide range of Shopify apps in the market, which often makes it a tough choice for entrepreneurs to choose what works best for their online stores. That’s why we thought it would be a great idea to highlight the top 20 Shopify apps that will boost your sales in 2018.
By now we all know that Good SEO Rankings = More Sales.
With more than 90,000 Shopify store owners as users, this Shopify app or plugin is your personal SEO assistant. It checks all the required places on your website to verify if they are search engine optimized – including page titles, meta descriptions, post structure, content, headings and much more. The plugin doesn’t just stop at this; it also alerts you when it finds an issue which needs to be fixed.
The Free Shipping Bar Shopify app allows eCommerce store owners to add a customizable bar at the top of the site displaying a Free Shipping option. If boosting sales and increasing conversions is your primary objective, then this is the app for you. The plugin also auto-detects your customer’s local currency and converts the shipping amount with the help of real time exchange rates. The free shipping offer enabled by this plugin increases the chances that your website visitors will convert to paying customers. After all, who doesn’t want their products to be delivered free?
This Shopify app prevents cart abandonment and increases your average order value with the help of Sales Gamification. You can increase your Up-Sell post checkout to motivate more purchases and win loyal customers in the process. You can also create BOGO offers on your eCommerce store with the help of this plugin. Apart from this, you can run incentive offers in the form of free gifts, discounts etc. – all with this app.
Social media becomes extremely important when you are trying to sell products online. You can now create dynamic retargeting ads that will remind customers about your products on social media platforms like Facebook. Kit is an official Facebook Marketing Partner for small businesses. Only available to Shopify store owners, Kit enables you to manage your Instagram and Facebook ads, email marketing campaigns, and social posts so that you can drive sales and grow your business—all of this through a simple-to-use messenger interface.
- Perzonalization Shopify App
Personalization is one of the key areas where you need to focus in order to boost sales and drive conversions. Unless you personalize your e-shop according to the preferences of your customers, they will not see you as a trusted brand. With our Perzonalization Shopify App, you can create real-time and personalized product recommendations and showcase related products to your visitors. This will help in increasing customer loyalty and will boost your sales by 15%. With a one-click set up and 14-day free trial, this app is worth a shot.
Adding a wish list to an e-commerce site boosts sale by 19.3%. With an easy installation feature and fully customizable, the app dashboard provides you with metrics and reports your Wishlist activity. These reports can then be used to improve your site and increase sales. The Wishlist integrates with your eCommerce store seamlessly and gives you in-depth insights on your customers’ site engagement. With this app, you can also enable add to Wishlist button on other site pages such as ‘Sold out’ products and bring customers back to your Shopify site with Wishlist engagement emails.
The Sticky Buy Button ensures that the “add-to-cart” or “buy” buttons are always visible to your customers in your store. No matter how far down the page they scroll, they will always be able to see the option to purchase – helping you increase conversions and sales. And this is with good reason. Conversion optimization studies have shown that sticky add-to-cart button increases your chances of making a sale.
If you want to automate your referral program and incentivize your customers to refer your products to their friends and family, this is the app for you. Whether it is cash or coupons, you will freedom to design your referral program just the way you want with the Referral candy app. You don’t need any coding skills to use this app and you can even opt for a 30-day risk free trial before you buy it. Big brands like Reebok, Uniqlo, BlueSmart and Greats use Referralcandy.
Track and manage all your returns in one place with the AfterShip Returns Center app. Your customers can start a return with just a few clicks from your branded Returns Center and be notified of approvals/rejections/refund. By automating your returns process with this app, you can ensure that your customers have the best post-purchase experience. You can also update your returns policy and instructions with this app. Go ahead and improve your brand image and customer experience on return and refund – all at once.
The Back In Stock app helps Shopify store owners to take control and stop missing out when the inventory gets low. Back in Stock makes it easy for customers to sign up for a back-in-stock email alert, and as soon as the product(s) are restocked, the waiting customers are notified by an email automatically. This email then brings those customers back to your store and completes the purchase. This way, not only are you ending up retaining more customers, you are also able to see which products are more in demand. The installation of this app just takes 30 seconds and upon installation, the app immediately connects to a Back In Stock pop-up form where one can fill in their email address and the choose a product variant.
You can instantly boost upsell with this customer friendly Upsell & Bundle app for your Shopify store. It works beautifully on all web browsers and all mobile devices and you can even reward &incentivize Customers with discounts OR Free Shipping for adding more products to their Cart. This is a great way to ensure high conversions and maximize revenues by upselling similar or complimentary products.
Instagram has evolved into an eCommerce haven recently, especially for the fashion industry. The social network giant reports of a whopping 96% of fashion brands in the US already on it. You can use this tool for your eCommerce business to help maximize your sales and conversions. But the only catch is that Instagram allows the user to add only a single link in their bio and with Snapppt, eCommerce shops can now get the most out of that link. When a customer clicks on that link they’ll be redirected to an interactive shoppable feed where they can view and purchase all of the products featured in the Instagram images.
Google Image is one of the most prospective channels for attracting new customers and converting them into sales. Hence, improving your eCommerce product images and managing SEO for these images becomes one of the most effective and long-lasting traffic source for your website.SEO Image Optimizer simplifies this task for you in a couple of clicks. It takes less than 1 minute to set it up, and once done, the app will automatically adjust the Alt tag of products for you, which is the number one priority when it comes to image optimization.
Sales Pop Shopify app creates urgency with real time notifications of recent sales. This app by Beeketing boosts your sales by providing social proof of your recent sales to create some sort of a buying confidence. It helps build trust and credibility of your brand and increases customer engagement. Your store is humanized with this app and visitors are more likely to turn into customers. Apart from syncing notifications, you can create your own custom notifications with the products and customer information of your choice. The app will randomly pick the combinations of the information you provide. The notifications are responsive across devices and the app comes free.
Outfy is the Shopify app for you if you wish to share a wide range of products and make them go viral on all the social media platforms (15 to be precise). These platforms include Facebook, Instagram, Twitter, Pinterest, Polyvore, Wanelo and many more. It is a great tool to increase the social reach of your products and attract more traffic to your website. This eventually increases your sales over the long run. Online retailers can plan their social media sharing for a whole day, week or even months with this app and leave the rest of the social media management to the app, themselves focusing on more important tasks.
With this Shopify app on your eCommerce store, you can have access to more than 10 ways to engage your customers, all available on the free plan. You can combine loyalty points, referral programs and VIP programs with this app. Smile.io allows you to quickly set up and run your own rewards program and turn website visitors into loyal customers. When you reward your customers they are more loyal, that are more likely to return, and more likely to make repeat purchases. More than 15,000 merchants are boosting their sales numbers and revenue this app.
The more comfortable you make it for customers to register on your store, the sooner you can offer them the right products and make sales. One Click Social Login makes this convenient for you by letting your customers create accounts on your Shopify store by logging in with their existing social media credentials. Accounts supported include Facebook, Twitter, LinkedIn, Pinterest, Amazon, and many more. The user-friendly admin panel also makes it a favorite among eCommerce owners.
If you are running a Dropshipping business, then Oberlo is a must-have. Oberlo allows you to add hundreds of products to your Shopify store easily and never worry about packaging or shipping again. Since its inception in 2015, Oberlo merchants have sold over 85 million products around the world. After you find the product you were looking to import, just click the Oberlo icon and the product is ready to be published on your store. In order to ship a product to your customer, you need to just click “Order Product” and confirm the order. Everything else is automatically done by Oberlo. Product customization offers are also available.
Catalog Maker Shopify app allows you to quickly create professional looking catalogs from Shopify collections, and you can use the drag and drop feature to create a catalog with one of the app’s templates. Additionally, this app also enables you to create receipts, invoices, thank you notes and product recommendations. You can try out the app for free while publishing your catalog can cost you anywhere between $9.99 to $49.99 per month – depending on the features you want.
It always gives your store an edge if you are able to generate a buzz with your seasonal or holiday email marketing by allowing your customers to pre-order on your eCommerce store. It also is a great way to figure out which products are most likely to be successful. Pre-Order Manager allows you to take advance orders from your customers with a pre-order button for out of stock items. You can edit the button text, change location settings, and even turn pre-orders on and off.
If you have found this article useful, do not hesitate to share it with fellow entrepreneurs like yourself so that they can get the most out of these 20 top Shopify apps this year.