Why is Customer Loyalty a challenge in eCommerce Business? The very high cost of attracting new customers to your eCommerce site and the subsequent difficulty in retaining them make customer loyalty an asset as well as a challenge …
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Why is a Solid Customer Engagement Strategy So Important? eCommerce customer experience has taken a giant leap with consumers being able to access their product of choice much easily; and with retailers going global with their products. Customers …
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According to a recent study by PWC Digital Services Group, 94% of senior marketing executives believe that personalization is critical in order to reach customers. eCommerce businesses are investing a lot of money in decoding customer data and …
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What Is WooCommerce? Today, WooCommerce is regarded as the biggest eCommerce platform worldwide as it powers over 28% of all online stores. The popular WordPress extension for eCommerce has been downloaded 28M times as of June 2017. WooCommerce …
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An eCommerce app is a tool that is developed for the purpose of serving online stores’ various needs. If you are an online merchant, it’s likely that you’ll need help with marketing, logistics, accounting etc. An eCommerce app …
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6 Great Facts on Personalization talks about;
1) how personalization helps users find products on online stores.
2) what effect personalization has on the open rate of emails
3) how geo-targeting helps increase CTR
4) what users are willing to give in exchange of discounts
5) which consumer segment is more likely to respond to personalization
6) how different consumers treated in personalization