Category: Predictive Personalization

Personalization as we know it

The term personalization is treated as the ‘buzzword of 2015’. As the team at Perzonalization, we decided to gather some of the learnings we had in the last 2 years and share them via this small presentation.

How to use predictive personalization to increase ecommerce revenue ?

Our definition of online personalization is like this; it defines all the activities involving the analysis and targeting of the individual visitor. These activities may happen on your websites, your e-mails, your mobile app or on your display ads. There is one pre-requisite; state-of-the-art web technologies and algorithms should empower these activities.