Category: Perzonalization

How To Win With Behavioral Marketing in eCommerce

At its simplest, behavioral marketing is any marketing effort based on customer behavior. From remarketing to email marketing, lots of different marketing practices fall into this group. The ultimate goal of behavioral marketing is to capture the complex …

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The Best of Prestashop Addons

PrestaShop is one of the most popular eCommerce platforms that comes with a huge range of functional and powerful features. The platform has also proved its compatibility with a wide array of plugins a.k.a. extensions and modules that …

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WebSummit 2016 Lisbon

Memoires of a Newbie My story with WebSummit began somewhere in 2015. I heard that there is a ‘Beta’ programme for the start-ups which includes a physical booth in WebSummit arena and “2 for 1” tickets for the start-up founders. …

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Perzonalization introduces personalization free ebook

2015 was called the year of personalization, now personalization is listed among the biggest marketing trends of 2016. So what’s all the fuzz about? If you’re wondering why so many digital marketers are talking about personalization, we’ve got …

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To bootstrap or not?

Outside funding is a great opportunity for co-founders given the fact that financing a new business is quite costly. However there are pros and cons of getting angel or VC money. The cons sometimes lead the co-founders to finance their own business or in other words ‘bootstrap’.

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Hello from the Perzonalization Team!

We must admit that as Perzonalization, we are really excited to share our first blog post! Ever since we have stepped into the world of online personalization, we’ve had the chance to get to know many different customers …

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