A lot has been talked about how the designs of the best eCommerce websites of 2021 should be or what is required for a good eCommerce website design. A lot of eCommerce store owners who don’t feel the need to invest on design for their online stores use this argument; “customers don’t care if the online store has the best website design.” And maybe that’s true! May be your customers do not think about the design of the site consciously. But, think of all the times when eCommerce businesses have been complaining about abandoned carts, and think about those times when you left an online retail store frustrated because either you didn’t find the right products, or you didn’t feel safe disclosing your payment information. When you did that, I’ll bet you thought how badly the website was designed.
Website design is that important if you want to have one of the top eCommerce websites.
Modern eCommerce website design does its job silently, giving every customer a seamless shopping experience. Thus, great eCommerce websites will never make you stop and think – “something is not right.”
I am not a website designer. But I sure know what customers want from good eCommerce websites; and the best online shopping websites fulfill that need every single day. In this article today, we are going to talk about the best eCommerce websites of 2021 based on how some websites have been performing and what the elements in those websites are that make each of them an eCommerce website design inspiration.
Some of the best eCommerce website design inspirations
You may know a few things about designing your eCommerce website homepage in a way that it boosts your sale. Moreover, you may know about eCommerce product recommendations to offer your customers what they need. But do you know how you want your customers to feel when they first open your website?
Give it a think.
This is an important question. For instance, when you visit the best eCommerce websites of 2021 for fashion, you feel inspired. Similarly, it is important to understand what you would like your customers to feel when they first open your eCommerce website.
One of the recently launched online stores that leaves a great impression at the very first moment is Pinpaper Press. Pinpaper Press is a gift-wrapping website. The reason I love this website is because it manages to come off real simple and even human. Right from the homepage, you get to know what the brand is about, within the first five seconds of landing on the page.
It is important to understand what you would like your customers to feel when they first come to your eCommerce website – Tweet This!
Another trend in most eCommerce stores is to serve a niche market. But the trick about this is that the business should be very well aware of the nuanced needs and preferences of their target audience. For instance, the online store Milk Makeup stands out in this respect. This US-based online skincare and makeup store has done a fantastic job of understanding their core demographic and how each customer varies from the other. Unlike other makeup companies, Milk offers some education along with its products (offering looks instead of simply shopping by product) and then complements it with videos on the product page showing how the products work on different skin tones.
The objective behind starting an eCommerce website is always selling. But being able to tell a story about your brand is what makes it stick out. Thus, being able to tell a compelling story is another telltale sign of the best online shopping websites. As an illustration, Huckberry is one of my favorite eCommerce stores for the company’s keen ability to narrate its brand story and then translate it into an effective Call-To-Action.
ASOS is considered an epitome of the best looking eCommerce websites, featuring pretty much at the top of any top 10 best eCommerce websites, or 50 best eCommerce websites. The company has been doing everything right when it comes to its online presence. Firstly, their product images are high resolution and clear. Secondly, their website loading speed is great coupled with a smooth web to mobile transition. Thirdly, the website app is uncluttered, intuitive and concise. Moreover, the company uses consumer data really well, always showcasing relevant products to its customers. No wonder, it is considered as one of the top eCommerce sites worldwide.
Clubbing social media pages with websites can also make some of the best eCommerce websites for fashion. Cienne has a great website, which is driven by well-styled photography with large product images and mirroring how their audience use their products on their social media pages. This is a great way to showcase their audience’s online behavior.
Let’s now look at some of the best eCommerce websites of 2021 in the world.
Best eCommerce websites of 2021 in USA
US retail eCommerce sales are expected to reach $170 billion by 2022. So, the competition is going to be fierce over the next couple of years. Some of the best eCommerce websites of 2021 for this country are listed below:
Tabitha Simmons sells women’s footwear made from the finest materials. The homepage primarily stands out for its big, beautiful banners with high-end photography. The product pages display premium quality images of Tabitha Simmons’ elegant shoes.
This is a clothing label specializing in skirts, dresses, and tops, and also features a nice “story” with all its products, which makes the products more attractive to customers.
Revelry is based in Texas and retails affordable, custom-made and trendy bridesmaid dresses. At the same time, it offers an unparalleled online shopping experience. This eCommerce site offers its customers a sample box program, which enables them to try on multiple dresses in the comfort of their homes.
Yala specializes in “feel good” photography, focusing on responsibility and sustainability – the company dealing in organic, bamboo, and fair-trade clothing. Visitors can also use the site’s visualization tools to zoom in on products and view them in different colours. It also offers product recommendations “to complete the look” and provides a good Fabric & Care Guide.
Paacsun offers Californian lifestyle clothing including jeans, tees, hoodies, swimwear for women and men. Being one of the leaders of summerwear, Pacsun’s online store brings Californian spirit to our fingertips.
Best eCommerce websites of 2021 in Australia
When it comes to Australia, it is the world’s sixth largest country in terms of area. Thus, eCommerce businesses are growing by leaps and bounds in this country. People have increased the use of online shopping apps in Australia with the increasing percentage of mobile users. Let’s look at the 5 best eCommerce websites of 2021 in Australia.
Bohemian Traders is one of Australia’s most popular and loved eCommerce websites for fashion and apparel, featuring classic styles for the contemporary bohemian. Apart from multiple views of each product, the customer can rate products, read reviews and receive style recommendations. Another most unique feature of this site is that models appear in different outfits including the same product to show shoppers the different ways that item can be worn.
Verge Girl sells dresses, jackets, denims and other accessories from Australian and international designers. This fashion online store is liked for its irreverent style quotient, its fashion blog and the “afterpay” feature, which allows you to pay for your purchase in several installments.
Set on a bright yellow background, Ted’s Cameras, as the name suggests, is an online retailer for cameras. The site structure is rather simple with a section dedicated to new arrivals with a detailed product description for each item complete with tech specs and fact sheets. Each product also features a video. The website also has a “Teducation” section which educates visitors on tips and tricks on using cameras and includes reviews of different cameras with videos and tutorials.
Ezibuy is another Australian eCommerce site selling kids wear. The website is clean, crisp and does a very good job of seamlessly navigating visitors through the website. The products are featured with all the available size and color options on the homepage and the visitor can immediately find out if the product he is looking for is available.
Adore Beauty is a multi-brand online retailer for perfumes and beauty products. The company is quite unique in the sense that they focus a lot on gifts and freebies to lure their customers. Apart from the colorful banner, the rest of the website is on a white background, which balances the design element. They also have a beauty blog, which talks about product reviews and upcoming products.
The best eCommerce websites of 2021 in India
Online shopping has become a way of life in this sub-continent thanks to the growing use of Internet in recent years. Companies like SnapDeal and Flipkart have really raised the bar high with respect to online shopping in India. Let’s look at the 5 best eCommerce websites of 2021 here.
Flipkart is pretty much the king of eCommerce stores in India and is by far one of the best eCommerce retail websites in the country. Being one of the best eCommerce responsive websites, the company almost beats Amazon with respect to its app transactions.
SnapDeal is at a close second and is a self-professed Walmart. Modelled after Alibaba, SnapDeal is a convenient, clean and no-nonsense website focusing on sales and only sales. But that has clearly worked for the company, considering the cool website designs – which do not convert – every other online retailer chases.
Don’t be surprised to see Alibaba in this list, because when it comes to one of the best eCommerce websites of 2021 for electronics and bulk purchases, Alibaba wins it hands down. Its shipping via AliExpress has also gained a lot of popularity in the subcontinent.
Indians love to shop for international brands, and that’s where Amazon India’s popularity comes into play. Amazon’s super-intuitive website, product recommendations, vast range of products and unparalleled shipping and return policies are what make it stand out in India.
Last, but not the least, Jabong is also worth a mention in this list. This online retailer of clothes and accessories has found a fine balance between Amazon and Flipkart. The website is clean and the product pages are well organized, giving this website a nice look and feel to it.
Best eCommerce websites of 2021 in UK
Amazon UK tops the list on this one, with its unparalleled position as the “go to” place for shopping for the English folks. Even if you talk about the top eCommerce companies by revenue, Amazon ranks at the top. The other online retailers who are doing a fair job are as under:
If you haven’t noticed, M&S has the longest domain name (www.marksandspencers.com). But that hasn’t stopped the company from taking a major chunk of eCommerce revenues in UK. The website is clean, products are very well categorized and their shipping and delivery is commendable.
John Lewis is a website where comfort meets style. Clean, simplistic and elegant, this fashion online retailer steals the show with its sheer panache. Set in a white background, the website uses colors beautifully.
This website is featured in this list because of its minimalist design elements. The website is also very easy to navigate through and customers will have a joyous shopping experience on this online store.
Olive Clothing is a British contemporary online clothing brand. The company’s website offers different styles that combine tradition with modernity, simplicity with perkiness and street style with elegance. The homepage will attract visitors with a full screen image, and the website has a faceted search functionality to easily navigate through the company’s extensive catalogue.
Customers want to know everything there is to know about a product before they buy it. And you need to do is make sure that you have given them the best eCommerce website layout fulfilling their needs. – Tweet This!
UK-based online fashion retailer founded in 2006 is aiming 16–30 year olds with its huge portfolio of 36,000 products. Targeting teens and young adults, the company needs to keep up with the latest design trends. Thus, the online store includes attractive yet bold product photography and popular fonts along with a detailed list of categories available on its header.
There are no universal design or feature options, which can guarantee popularity for your online shop. There are just general essentials and desirable things from your customers’ point of view that you need to take into account. Nowadays customers watch what they spend on. They want to know everything there is to know about a product before they buy it. All you need to do is make sure that you have given them the best eCommerce website layout fulfilling their needs. And these best eCommerce websites of 2021 will surely act as an inspiration.
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