There may be several ways to market your business online, but when it comes to having a one-on-one conversation with your customers, there is only one channel – Email Marketing. For eCommerce businesses, it is recorded that one-third of their website traffic are repeat visitors. Now this is only possible when you do something to bring them back to your website after the first time. It is no different for dropshipping businesses. Dropshipping email marketing becomes extremely important to acquire and retain customers because most dropshipping businesses start with small budgets.
Besides, when you are a small business working on a shoe-string budget, you may need to rely on dropshipping marketing channels that have the widest reach and yield the maximum returns in a cost-effective manner. You will surely need dropshipping advertising at some point however you will also need to find a balance between the paid and free marketing activities.
According to a report by Direct Marketing Association, email marketing has an ROI of 3,800%. Automated personalized emails go a long way in saving your time and effort so that you can focus on more important tasks.
So, Why Do You Need Dropshipping Email Marketing?
1) Opportunities for Targeted Dropshipping Marketing
The first reason why email marketing is important is that; it allows you to target specific customer segments. When you start your dropshipping business, you usually start small with lesser number of products. Hence, you need to be very specific about your target audience. For instance, suppose you find out of customers who included a particular product in their carts but left the site without making a purchase. Your next email marketing campaign could very well target these customers talking about a discount/offer on the products they chose. This will then entice these users to come back to your site and complete the purchase. On the other hand, for those customers who did purchase the product, another email campaign can be triggered to show tips and tricks of using the product.
2) Data Driven and Measurable Dropshipping Marketing Channel
Having the knowledge of what works and what doesn’t will always put you in a better position in terms of the success of your dropshipping marketing campaigns. With dropshipping emails, you get that insight accurately. Insights like Open Rate, Bounce Rate, Opt-Out Rate, Click Through Rates etc. will always prove to be beneficial for you if you are trying to understand which areas you need to improve on. Having access to different parameters will also help you organize or re-organize your dropshipping marketing campaigns. After all, comparing between your own dropshipping emails and trying to improve yourself is better instead of obsessing over your competition.
3) Increased Free Traffic To Your Dropshipping Store As Well As Repeat Sales
Sales is your topmost priority, irrespective of whether you are starting big or setting up your business with limited resources. In a dropshipping business, you need to focus on growing your business all the more because growing means being able to include more products in your catalog and targeting more customers. If implemented properly, your email marketing campaign can get you improved sales numbers. Email reminders can seem like a blessing to your customers if you design it the right way and schedule it at the proper time. The amazing thing about dropshipping emails is they keep your store and its products alive in your customers’ minds. Overall, repeat sales and traffic via email campaigns is one of the critical reasons why email marketing is important for your dropshipping business.
4) Affordability
Barring the one-time implementation and set-up costs, the ongoing maintenance cost is minimal when you compare it to the returns that email marketing fetches. You can practically reach a vast audience for a few pennies per message. MailChimp, for instance allows you to send about 12,000 dropshipping emails a month free. Similarly, there are several companies which have monthly subscription plans with high volume sender plans which are ideal for growing businesses like a dropshipping business.
5) An Omni Present Medium of Communication
Emails are everywhere and almost everyone has got his own email address. And now with online shopping being a craze and eCommerce businesses requiring emails to sign up to a particular site, every online shopper has got at least one email address with some having a handful emails. Now emails are not only used for responding or communicating, but also for promotional purposes. Dropshipping stores ensure repeat purchases by displaying attractive products on their dropshipping email newsletters. If the email content is good enough, then the engagement rates are high. This means that their shoppers click on the links present on the items and are linked back to the eCommerce website driving free traffic to the dropshipping store – hopefully to start a new purchase process. This feature of emails serves as a reason why email marketing is important for dropshipping marketing.
6) A Means To Recover Abandoned Carts
According to Statista, 88 percent of online shopping carts were abandoned in March 2020 proving us that abandoned carts are the biggest problem of the eCommerce industry, worldwide. As a dropshipping supplier, you make dropshipping advertising investment, drive traffic to your online store and then the shopper leaves your webshop without making a purchase. You are left with abandoned carts! This is a sad but true story and happens every hour on an eCommerce website. Luckily, there is a solution to abandoned carts! Automated abandoned cart emails help online retailers recover shopping carts and bring back lost customers. These emails usually include the abandoned shopping item with a message to motivate the customer to revisit the website to finalize the order. Abandoned cart emails serve as great tools in dropshipping email marketing. If you are still yourself “why is email marketing important in 2021?”, then you should try abandoned cart emails and see the results for yourself.
Dropshipping Email Marketing: The Wrap-Up
Importance of dropshipping email marketing cannot be underestimated. And there are strategies you can adopt to make it work for you. Let’s not forget that dropshipping emails offer an incredible opportunity to reach out not only to your direct customers, but also to your customer’s friends and families. The emails you send to your target audience with offers of discounts, specials, new products information and more, can be shared by them to anyone they’d like. This increases brand awareness along with free traffic to your dropshipping store.
It should be clear by now that email is one medium with which you can engage with your customers in ways that are deeper and more personal. Dropshipping email marketing is also a way to find out what your customers want, which in turn give an idea on what to order as your dropshipping items.
Besides, email marketing is a zero-to-low cost medium and can prove itself to be even more effective than dropshipping advertising. So, now that you have enough reasons to start your dropshipping email marketing campaigns, why not start building your email list already?
Be sure to download our email marketing tool for a free 14-day trial and discover how automated emails can help you sell more.
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