The success of any eCommerce website lies in the flow of organic and sustained visitor traffic. In absence of a continuous flow of traffic, your website could become commercially non-viable. In other words, organic traffic is the very foundation of your brand’s success. You can increase website traffic and make money online in a variety of ways – through both free and paid channels. Yes, there are ways to bring free traffic in your online store.
Today we are going to talk about a few ways to drive free traffic…
- Search Engine Optimization (SEO)
When we plan on buying a particular product, we usually click on the first few links that appear on the Google Search page. These are the links/ websites which attract the biggest chunk of Google traffic on the SERP. As an eCommerce store owner, your objective should be to make sure that your store shows up among these results for particular search terms (a.k.a keywords) that you’re targeting, because these are the ones that are being searched by your target audience. SEO ensures that your website is optimized to be able to be ranked by different search engines. You may take a couple of actions to ensure that:
- You can improve your site performance by making sure that your website loads faster than your competitors’ sites.
- You could optimize your eCommerce store for mobile devices to ensure that your customers are able to view the site using any mobile device.
- You could also optimize certain key pages in your website – such as the homepage, product pages, category pages, about us page, contact information page etc. This is done by ensuring that all these pages have tags and texts that search engines would want to see.
- Also, some long-term efforts such as including blog posts as part of your content strategy (discussed later in the post) will help optimize your eCommerce store for search engines.
- You can also include external links in your content pointing to influencers in your industry.
- You may include keyword descriptions in your product images
- Content Marketing
Most online stores have no additional content other than their product or category descriptions. If your store is like this, your website will most likely be stagnant in the eyes of both search engines and your customers. Publishing valuable, relevant and enjoyable content consistently drives traffic to your eCommerce site. You must remember that it’s not just products that your customers are looking for in your site. Content gives them the reason to keep coming back. Make use of product reviews, tutorials, trending news about your niche, and other informative articles to get your customers to come back to your store.
Once you have created the content, share this content on social media platforms. By just sharing quality contents regularly on social media can bring you regular free traffic. You can share your product videos on YouTube and Facebook or share a podcast from time to time. The thing about content marketing is that it should be regular, focused on quality, diversified and valuable.
- Use Social Media
Say you serve a specific niche with your online store. You can visit different social media groups and pages pertaining to your niche and post your products on comments and walls. You could talk to group admins and even offer them an incentive to allow you to post on their walls. I have seen so many people doing great business with similar tactics and they cost nothing. To give you an example, suppose you have a store that sells biking items. So, you might want to go to biking lovers’ groups on Facebook, Instagram or even LinkedIn and join and try to advertise your products. Since these groups have people who need or love these kinds of products, there’s a higher chance of sales.
Quora is also a great way to attract free traffic to your website. Find questions that attract your target audience and provide informative answers that link back to your website or introduces your product as a recommended solution. You could also submit a question yourself as anonymous and provide answer for it.
You can also host a contest or giveaway on social media.
- Email Marketing
Email marketing is not just about getting new customers, but also about getting those customers back where they left your eCommerce store without buying. Effective personalized email marketing campaigns target each customer with a message that resonates with him. The smart email marketing service – like the one we offer here at Perzonalization– includes triggers based on your customer’s online behavior. This app inspires return visits, increases customer loyalty and boosts your sales up to 15%. And what more? It allows you to work with any email service provider. Email campaigns can be created for any/all of the following touch points:
- Cart Abandonment
- New Arrivals
- Upcoming Discounts and Offers
- Special Seasonal Sales
- Trending products on your site.
All the ideas mentioned above are quite doable and costs negligible (if not nothing). So, try these and remember that driving traffic to your eCommerce store has to be a conscious and consistent investment if you want to see results.