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Tag: data science

Why is Ecommerce Data Hard to Analyse?

Ecommerce has a great potential in terms of analysing data and taking action. The secret sauce in ecommerce analytics is not how you collect data but how you analyse and build strategies on that data.

Personalization as we know it

The term personalization is treated as the ‘buzzword of 2015’. As the team at Perzonalization, we decided to gather some of the learnings we had in the last 2 years and share them via this small presentation.