Category: Marketing

Messenger Ads On Facebook: A Guide For eCommerce

We all agree that instant messaging is simpler, more real-time and prompt. It is these attributes that lie at the bottom of the phenomenal success of apps like WhatsApp, SnapChat, Instagram Messaging – all of which are now …


How To Win With Behavioral Marketing in eCommerce

At its simplest, behavioral marketing is any marketing effort based on customer behavior. From remarketing to email marketing, lots of different marketing practices fall into this group. The ultimate goal of behavioral marketing is to capture the complex …


Holiday Marketing Campaign Ideas

It is that time of the year again when businesses everywhere are thinking of ways in which their brands can make the best out of this holiday shopping season and hence, it’s time for you also to figure …