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Tag: big data

How To Rock eCommerce With Big Data

Of late, eCommerce has been one of the developing markets globally. As per a survey by Assocham, consumer demand is experiencing a huge market growth, and this exponential growth can largely be attributed to the massive chunks of …

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The Beginner’s Guide to Personalized Advertising

Contrary to popular belief, almost two thirds of consumers said that they didn’t mind personalized advertising and messages. However, the same report also suggests that approximately one third of the respondents between the ages 18 to 49 said …

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How to use predictive personalization to increase ecommerce revenue ?

Our definition of online personalization is like this; it defines all the activities involving the analysis and targeting of the individual visitor. These activities may happen on your websites, your e-mails, your mobile app or on your display ads. There is one pre-requisite; state-of-the-art web technologies and algorithms should empower these activities.

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