27 Jun 2019

Why Do You Need a PrestaShop Related Products Module?

If you are hosting your online store on PrestaShop, you may have noticed that PrestaShop is an important free hosted eCommerce solution in terms of ease of use and availability of compatible apps in the app store. Although online shopping lacks some …

26 Dec 2017

6 Great Facts on Personalization

6 Great Facts on Personalization talks about;

1) how personalization helps users find products on online stores.
2) what effect personalization has on the open rate of emails
3) how geo-targeting helps increase CTR
4) what users are willing to give in exchange of discounts
5) which consumer segment is more likely to respond to personalization
6) how different consumers treated in personalization

3 Aug 2017

To bootstrap or not?

Outside funding is a great opportunity for co-founders given the fact that financing a new business is quite costly. However there are pros and cons of getting angel or VC money. The cons sometimes lead the co-founders to finance their own business or in other words ‘bootstrap’.