With the overwhelming number of products on offer, it becomes crucial to understand which product is doing well and which isn’t. And this is where WooCommerce product reviews come in play. It is a well-stated fact that every company will try to advocate for their product. The real judge of the utility of a product is the customer.
Why do you need reviews on your eCommerce site?
Every seller, whether online or otherwise will always vouch for their products. But whether a product really is as efficient and effective as it looks/sounds will depend on what customers have to say about it. Product review is one such area where the rubber meets the road on boosting conversions. Also, Product Reviews have become all the more important because of the lack of the ability to ‘test’ a particular product prior to its purchase online.
Product reviews provide your eCommerce store with the much-needed resource – Customer feedback. Let’s look at some benefits of Product Reviews and ratings for your online store.
- They are important to grow and maintain your online reputation
- Reviews help build customer loyalty and enables the potential buyer to know about the product with better clarity.
- It increases your sales and your average order value
- Reviews help your site in getting ahead in the search engine rankings.
- They convince a shopper that they are doing the right thing by buying the product – ultimately increasing sales.
- It increases the exposure of your products on social media
Here are some very useful WooCommerce extensions which can greatly impact your WooCommerce product Reviews.
WooCommerce Product Reviews Pro
WooCommerce Product Reviews Pro allows you to accept user-generated images and videos of products. Additionally, you can also ask questions users to review the products and subsequently can display their answers on the review page. The extension further asks your customers to update the existing review instead of adding new reviews each time your customer has some feedback.
With the Review for Discount extension, you can send reminder emails to your customers to review the products they have bought and simultaneously offer a discount on future purchases. This helps drive repeat purchases, upselling and cross-selling. You can auto-create coupons for those customers who review your products, that can be redeemable at checkout.
FOMO (fear of missing out) allows you to supercharge the reviews for your WooCommerce store by showing your website visitors how other customers have left reviews for products. It can also showcase the purchase data for all products, special offers etc. The application also integrates seamlessly with Google Analytics alongside its own dashboard which further tracks your conversions.
You can enjoy more sales with social reviews with the YITH WooCommerce Advanced Review plugin. Your customers can leave reviews for a product with images and titles and also add a review statistics bar so that your product can be rated on a scale of five. It also allows you to create a histogram table for reviews of different kinds of products.
In a nutshell, product reviews are extremely important for you and your store and they have the power to make or break an online business.
If you haven’t decided yet which platform suits you best then check our comparison article on WooCommerce vs Shopify vs Opencart.