What is eCommerce for a Millennial?
Having been using the Internet since early ages, one typical thing about Millennials is their close ties to online shopping and smart phone usage. So what is eCommerce for millennials? It’s an omni-channel experience – one that begins by online search, testing or touching the product in-store and then making the purchase online.
These are the people who will drive eCommerce. Some retailers are wise enough to capture millennials’ attention via investing on social media channels and targeted promotions but many are struggling to realise what a millennial online shopper really wants.
A Close Look at the Relationship Between Millennials and Online Shopping
We have prepared a handy infographic on which we intend to cover the widely seen behaviours among Millennials when it comes to shopping online. A few facts are:
- Millennials love personalized, targeted promotions and discounts.
- 63% of millenials make purchases with their smartphones, every day.
- 68% of millennials desire an experience that’s both integrated and seamless despite the channel.