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Tag: data analysis

Why is Ecommerce Data Hard to Analyse?

Ecommerce has a great potential in terms of analysing data and taking action. The secret sauce in ecommerce analytics is not how you collect data but how you analyse and build strategies on that data.

How to use predictive personalization to increase ecommerce revenue ?

Our definition of online personalization is like this; it defines all the activities involving the analysis and targeting of the individual visitor. These activities may happen on your websites, your e-mails, your mobile app or on your display ads. There is one pre-requisite; state-of-the-art web technologies and algorithms should empower these activities.