Why is Ecommerce Data Hard to Analyse?
Ecommerce has a great potential in terms of analysing data and taking action. The secret sauce in ecommerce analytics is not how you collect data but how you analyse and build strategies on that data.
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Tag: clickstream
Analyzing the clickstream data on e-commerce; what is your visitor’s inte...
It’s important to be able to read the signals visitors share in real time and serve them in the best way as possible; here technology comes into place. The fancy algorithms we apply, the sophisticated databases we use, the seamless experience we provide omni-channel; they all end up triggering a yes/no decision on a visitor’s mind.
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