Personalization As We Know It

2015 was called the year of personalization, now personalization is listed among the biggest marketing trends of 2016.

So what’s all the fuzz about? If you’re wondering why so many digital marketers are talking about personalization, we’ve got all the main facts covered in this free eBook. From predictive personalization to data required for personalization, this eBook serves as a starting guide for the newcomers to the world of personalization.