Consumer needs and trends change.
That’s why your visitors browse differently every time they visit your website.
Huge and permanent macro-segments containing thousands of people do not always reveal the ever changing behaviors of your visitors. That is where we come in! We segment your visitors in real time forming thousands of micro-segments. That’s how we can dynamically capture behavioral changes and come up with real time recommendations that will suit the needs of your visitors.
JUST LIKE SOME FRIENDLY ADVICE
We all need a good friend’s advice whether it be for shopping or for discovering interesting content.
Friends and similar consumers have always been the best source of advice for us. We wanted to keep that notion of ‘friendly advice’ while we were developing our unique technology. That’s how we do it; we find similar visitors on your website, match them with our ground-breaking technology. While a visitor is browsing, he sees the most relevant recommendations that our algorithm has just brought out from the preferences of the similar visitors.
If you were a store employee, would you recommend a pair of skinny jeans to a 70 year-old lady while she’s walking down the bakery line! No, you wouldn’t! Neither do we ☺
Visitors browse through websites just as they would roam in a supermarket. They have a certain reason for visiting different pages of your site. Our job is to predict what she’s looking for on that page and then choose the most relevant content for her. For that reason we analyze the visitor behavior on different pages and do our best to understand the context of that visit; is she just window shopping or does she have a real intention to buy.
We know that you’re busy so we want to make your life easier.
Imagine a service that takes months to integrate, sleepless nights for the IT team, pizza delivery guy who becomes your best friend. Now open your eyes and relax because that’s just a nightmare if you work with us. We have created such a smooth integration process that you only need to copy and paste a few snippets of code to your site and then the magic will happen ☺
We all know that today’s consumer is capable of optimizing his usage of different gadgets. If he’s using multi screen, then we need to recognize his behavior on each medium he uses.
The visitor is always the same when he visits your web site, your mobile app or opens one of your e-mails. With our matching technology, we are able to determine the user regardless of the screen he uses. That is how we are able to offer a seamless experience among web, mobile and e-mail.