No sale but have traffic – Why?
No sale but have visitors – How?
Running ads but No Sale
Running Facebook Ads but not getting sales – Why is that?
People visit my site but don’t buy – What is the problem?
People add to cart but don’t buy – What should I do?
Planning to start new store. What steps should I take?
Planning to start dropshipping business. what to do?
Starting a new store. What should I do for marketing?
I find these and tons of similar questions in every eCommerce forum I visit. eCommerce businesses everywhere, be it young or mature seem to face the same challenges of not having desired sales numbers. Well, I will have to be a little blunt on your face here and say that there’s no one single reason for inadequate sales. And neither is there a one-size-fits-all policy which you apply and BOOM! Your sales numbers will skyrocket. Several factors like audience targeting, appropriate keyword research, well written product descriptions – everything collectively work towards improving your conversions and in boosting sales and revenue.
I have put down my insights, experiences and knowledge in the form of several articles, topics from some of which have been discussed later in this article. The links provided in the article will take you directly to those articles.
So, how to get on with Increasing Sales in your eCommerce Business?
Keyword Research and Audience Targeting pretty much go hand in hand. For a successful Keyword Research and strategy, you need to know who are most likely to buy from you. How you are going to target your marketing strategies will depend on your ideal audience. This is to say that you need to reach the particular audience who will have a need for your products. There are countless ways to segment an audience, and these can be based on –
- Geographical location
In the days to come, niche advertising is going to change the face of marketing and Audience Targeting is going to be the foundation to lay it on. Remarketing already allows companies to target their offers based on customers’ online behaviour. Customer participation, reviews and feedbacks have become an integral part of all marketing efforts. Hence, identifying your target audience is very critical.
Once you know who is going to buy from you, your next step is to find what they are looking for, because everything begins with the words typed in the search box. Keyword research is one of the most valuable and high return activities, because ranking for the right keywords can make or break your business. By researching your niche’s keyword demand, you not only determine which keywords to choose, but also learn more about your customers. There are various aspects of Keyword Research which needs to be understood in order to follow it well.
PRODUCT IMAGE & WEBSITE SPEED
Your product image should be able to sell your products. Hence, high- quality and flawless images are recommended for your products, which will be able to display the attributes of the products clearly. Website Speed is one of the other very important elements for higher sales. Website speed contributes to the usability of a website, as well as the SEO. A slow website will discourage users to carry on and will force them to go to your competition instead. This is the primary reason that it is one of Google’s key search algorithm factors also.
Your website design is your first impression to someone visiting your site. We humans are visual beings, and we often leverage on that. Sadly, a large number of websites are shoddy and poorly designed; and trust me when I say that this is not going to help you stand out or get ahead. Your website design must be personalized and aligned to your customers’ comfort. I have put all my research and experience on how to design the perfect Homepage and Product Page in this article, and it will give you an in-depth analysis on how you can improve on this to increase your sales and avoid no sale issues.
I have seen a lot of e-commerce businesses seriously underestimating the significance of impactful product description while designing their website. So much focus is given on the technical aspects that they forget that a well written product description is equally important to boost your conversion rates. A good product description explains the product and convinces the customer to buy it. A nicely crafted, keyword-rich product description improves your search engine rankings. I have described the importance of product descriptions in different ways when I have talked about Home Page and Product Pages, Keyword Research and things you should have in your eCommerce store.
What most of the eCommerce businesses lack and is one that is one of the most important drivers of sales and conversions is personalization. Ideally, an eCommerce website should begin and end with personalization. Imagine a shop where you knew the name of every customer who walked in and what they wanted. Now imagine how much that shop would flourish, solely because every customer knows that their needs are being taken of. This is the level of customization, personalizing your website brings to your eCommerce business – an experience which is tailored to every customer’s needs. In simple words in order to avoid No sale issue, increase sales, reduce cart abandonment you need to personalize your online store. I always recommend our Perzonalization app which supports any eCommerce platform and does the job for you.
Conversion Rate Optimization (CRO)
Conversion rate optimization is usually the answer to most of the questions of No Sale. There are two stages of CRO, onsite and offsite. Once your eCommerce website starts attracting regular visitors, the next thing you should be focusing on is conversion rate optimization or CRO. Some of the offsite ways in which you could ensure CRO are –
- Personalized Advertising
- Email Marketing Campaigns
- A/B testing
A well implemented CRO strategy means better ROI, cost effectiveness and getting the right customers for your eCommerce website. Read this article get details on the above points.
We have covered almost everything about onsite CRO above. But again below are some of the main onsite factors that you could consider in order to increase conversions for your eCommerce business.
- Focus on Product Images
- Improve Product Descriptions
- Eliminate Shipping Costs, if possible
- Leverage Personalization
Checkout the points mentioned above in details in this article.
Having said all of the above, nothing can beat the power of advertising in the modern-day marketing. Then be it Facebook ads, display ads or Instagram marketing – all have a role to play. Facebook Ads ensure that your target audience sees your posts. And from what it seems, paid Facebook advertising is the most immediate way to influence reach.
Then of course, there also are some free ways to increase your site conversions and boost sales and some other steps you can take to optimize conversions on your online store. Again, CRO is usually the answer to most of the questions of no sale, and proper conversion rate optimization techniques should help you with more sales.
Email is not just a better channel for customer acquisition; but also, the best marketing strategy to drive more traffic than social. The simple reason is that through emails you have a one-on-one conversation with your customer. Read these articles here and know about that one tool that can help you design the perfect email marketing campaign.
- About 64-85% of customers are more likely to buy a product after watching a product video.
- If you have a product video, you are more likely to get 73% more customers.
- Google prioritizes and favors those sites that have product videos.
I think the above points says it all. I have written an article on “Your Guide to create Stunning Product Videos.” You can find all necessary information and guideline in that article.
Some things to remember
I usually suggest eCommerce owners to experiment with other forms of marketing other than Facebook Ads and AdWords. Try advertising on other social media platforms simultaneously. There is really no dearth of digital marketing tools and SEO tools online and some of them have really yielded some fantastic results for online businesses. You can use Hootsuite to share your content on different social media platforms and use Perzonalization for your email marketing campaigns.
Last, but not the least, always remember that it doesn’t cost to learn, and these blogs are a great way to do that because they are a collection of my understanding and experience of eCommerce businesses and the challenges they face.