28 Sep 2017

How To Excel In Audience Targeting That Drives Sales?

When you talk about advertising your business, it’s very important that you are aware of your “target audience”, and how to reach out to them. It’s essential to reach as many people as possible, and it usually works …

25 Oct 2017

5 Facts About Millennials and eCommerce [Infographic]

What is eCommerce for a Millennial? Having been using the Internet since early ages, one typical thing about Millennials is their close ties to online shopping and smart phone usage. So what is eCommerce for millennials? It’s an omni-channel …

11 Jul 2018

The Beginner’s Guide to Personalized Advertising

Contrary to popular belief, almost two thirds of consumers said that they didn’t mind personalized advertising and messages. However, the same report also suggests that approximately one third of the respondents between the ages 18 to 49 said …

26 Dec 2017

Email Marketing : The Queen Bee of Customer Retention

Why Should a Good eCommerce Exec Look after Customer Retention Although, at first it might seem that acquiring more customers, getting more website traffic and striving for a higher conversion rate is what you need for your new business, it …