24 Sep 2018

Top 3 Uses Of Behavioral Segmentation Marketing In eCommerce

What is Behavioral Segmentation Marketing? In today’s cluttered marketing world, there are many buzzwords that are commonly used by the industry professionals. To ease up the process, we’ll first start with the basics before diving into the context …

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31 Jul 2017

A Brief Look At Magento eCommerce

Introduction to Magento Magento today is the most used and well-known eCommerce platform among small and medium online retailers. With a faster performance and sharp focus on user experience, the eCommerce platform could be your crucial ingredient for a …

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3 Aug 2017

OpenCart: The Powerful Open-Source eCommerce Platform

Get to Know OpenCart A free open-source shopping cart, the OpenCart is based on PHP/MySQL code and was initially developed to be a user-friendly, affordable and formidable ecommerce software. The user-interface is very well-designed and contemporary – integrated …

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3 Aug 2017

Meet PrestaShop, Europe’s Top eCommerce Platform

Introduction to PrestaShop One of the world’s most liked eCommerce platforms and a robust content management platform, PrestaShop now strives to be one of the most successful open source platforms as well. With more than 250,000 eCommerce stores …

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11 Jul 2018

Marketing Segmentation In a Nutshell

What is Marketing Segmentation We do not deny the fact that Wikipedia has a huge impact in our lives when we are stuck with concepts that we are not familiar of. So, I cannot help myself not to start …

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26 Dec 2017

5 Ways eCommerce Personalization Can Rock Your Business

According to a recent study by PWC Digital Services Group, 94% of senior marketing executives believe that personalization is critical in order to reach customers. eCommerce businesses are investing a lot of money in decoding customer data and …

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