26 Dec 2017

6 Great Facts on Personalization

6 Great Facts on Personalization talks about;

1) how personalization helps users find products on online stores.
2) what effect personalization has on the open rate of emails
3) how geo-targeting helps increase CTR
4) what users are willing to give in exchange of discounts
5) which consumer segment is more likely to respond to personalization
6) how different consumers treated in personalization

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26 Dec 2017

How to identify an online store visitor?

A visit to an online store could end with a conversion, log-in or with a drop-off. Either way, the visitor leaves some data behind. In this infographic, the kind of data is revealed.

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26 Dec 2017

Why is Ecommerce Data Hard to Analyse?

Ecommerce has a great potential in terms of analysing data and taking action. The secret sauce in ecommerce analytics is not how you collect data but how you analyse and build strategies on that data.

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26 Dec 2017

Personalization as we know it

The term personalization is treated as the ‘buzzword of 2015’. As the team at Perzonalization, we decided to gather some of the learnings we had in the last 2 years and share them via this small presentation.

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3 Aug 2017

Why don’t we calculate CLV?

While 75% of senior executives say customer lifetime value (CLV) is an important indicator for success, 42% admit to not regularly calculating CLV.

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